TITLE: Digital Communications Associate
LOCATION: Washington, D.C.
REPORTS TO: Chief Communications Officer
Friends of the Global Fight is an advocacy organization that works to increase U.S. support for the Global Fund, the world’s largest public health funder, and support broader efforts to end the HIV/AIDS, tuberculosis and malaria epidemics. We work closely with Global Fund staff in Geneva and a network of advocacy partners in the United States, Europe, Asia and Africa.
This individual will lead digital communications, working closely with the Chief Communications Officer and the Associate Director for Communications. The next digital communications associate will support the engagement of policymakers in Congress and the White House to advance advocacy around the three epidemics, health security, pandemic preparedness and human rights. In addition, the selected candidate will provide fact-checking support to ensure data accuracy across all Friends communications; monitor the Global Fund website and other Global Fund materials for new content and data to incorporate into Friends materials; lead digital analytics, and provide other writing and research duties as needed.
The Digital Communications Associate’s primary responsibility is to work with the Chief Communications Officer to develop, implement and regularly evaluate a digital communications strategy for the organization. Specific responsibilities include:
- Develop content and monitor digital communication platforms, including website, social media channels and email newsletters
- Review technical/academic health and policy content and create more accessible social media content and marketing materials
- Ensure the website reflects the most up-to-date, accurate and engaging content
- Develop monthly analytics reports to assess the effectiveness of digital communication channels and pull campaign-specific data as needed
- Create social media toolkits for partners and influencers and work with the Chief Communications Officer to develop social media strategies for campaigns and Friends and Global Fund content release
- Lead creative, strategy and planning for paid digital ad campaigns across platforms including, but not limited to, LinkedIn, Twitter, Politico and Roll Call
- Build and monitor Twitter lists and propose opportunities to engage with political and health influencers on conversations relevant to Friends’ work
- Provide research and fact-checking support to the communications and policy teams, ensuring that all data and facts included in Friends materials are accurate
- Monitor the Global Fund website for new reports and data to incorporate into Friends materials
- Work with an external graphic designer to develop social media graphics and infographics
- Attend and live-tweet from relevant events; capture photos and quotes in a fast-paced environment to promote Friends events
- Supervise interns
- Perform other writing and research duties as necessary
Knowledge, Skills and Abilities
- Experience managing websites and social media platforms, as well as analytics platforms and social media tools
- Interest and enthusiasm for digital communications; ability to keep up with emerging trends and tools to inform digital strategies (for example, tools to identify influencers, analyze Friends’ followers, monitor relevant conversations, etc.)
- Ability to translate complex, technical information and make it accessible and engaging to a broader audience
- Ability to write and communicate to a variety of audiences (ideological and intercultural diversity) with sensitivity.
- Experience developing social media and web content for policy or advocacy purposes preferred
- Experience identifying and engaging with digital influencers
- Attention to detail
- Strong time management skills and the ability to juggle multiple short and long-term assignments
- Ability to quickly develop social media content to join breaking news conversations
- Self-directed, with the capacity to work independently and as part of a team
- Demonstrated ability to take initiative
- Interest in global health and public policy
- Can-do spirit and flexibility to creatively problem solve issues as they arise and drive for results
Required Education and Experience
- Bachelor’s degree
- 2 years of relevant digital communications experience are preferred (relevant internship or volunteer opportunities will be considered as well). However, candidates with less digital experience but at least 2 years of professional experience in global health, strategic communications or advocacy will be considered.
- Writing samples that demonstrate the ability to translate complex health/scientific or policy issues to a broader readership – social media content preferred.
- Knowledge of global health issues is a plus.
Friends maintains an office in downtown Washington, DC but most Friends staff work from home, coming into the office occasionally as needed. The Digital Communications Associate must be available to come into the office or staff Washington, DC events or meetings as requested (currently this occurs approximately 2-3 times a month, but our needs could change).
How to Apply
Please send an email (with cover letter, resume and writing samples) with the subject heading “Digital Communications Associate” to [email protected]. No phone calls, please.
Compensation: Starting salary range is $45,000-$50,000 depending on experience, plus a competitive benefits package. Friends is an equal opportunity employer.